Among all industries, the average enterprise company spends a mean of almost $200 per lead. While this figure may be alarming to many, there are companies like Voiceflow that exist to make lead generation much more affordable.
Chatbots, AI agents, and other visual assistants can help with finding and converting leads while also minimizing costs and ensuring those leads convert into sales for your business.
In this article, we’ll go over the basics of lead generation and how chatbots pave the way for finding customers efficiently.
Lead generation is an approach companies use to generate consumer interest for a service or product, hoping to turn that opportunity into a sale. Lead generation has been a practice for decades in which companies work to help customers along sales funnels, and it can work for any company regardless of industry or size.
Email, social media, and blog posts are the primary ways that companies utilize lead generation, but with AI and its capabilities today comes additional ways for companies to learn about users, with chatbots being the driving force of communicating with visitors that doesn’t involve inboxes or social media.
Chatbots use machine learning capabilities to interact with potential consumers. These AI agents can be installed on websites, apps, SMS platforms, email, and social media to engage with users and gather vital information from them through conversation.
Here are the types of chatbots and how each of them specifically learn about potential leads:
An AI chatbot can work to complete many tasks for a company autonomously, and this includes keeping tabs on every individual that visits your company’s landing page. Here are the primary ways you can get the most out of a chatbot for led generation:
In addition to chatbots being able to track visitors, you'll also get other important information about each lead that you otherwise wouldn’t get without a chatbot. Chatbots are able to extract data from customer interaction, such as the customer’s intents, contact information, and more. AI agents can also offer visitors to sign up for your company newsletters as a means to guide potential customers through the marketing funnel.
Over 4 of every 5 website visitors never complete and submit an online form. A big part of this has to do with all the information the customer needs to provide and the time it takes to fill it all in. Chatbots can simplify the process by asking the visitor one simple question at a time without being bombarded by a list of questions and text boxes.
Chatbots can also help schedule appointments with customers and business partners. Chatbots with a warm and friendly welcome can fix an appointment up quickly with Calendly or another appointment-setting platform, with the customer knowing the company will dedicate time to get to know him or her.
Voiceflow gives you a drag-and-drop builder to construct your chatbot in ways you see fit. With built-in ChatGPT and the resources to connect any app and API, you can get robust customer experiences in one for free. Get started today and launch your custom lead generation chatbot in 30 minutes!
Want to explore how Voiceflow can be a valuable resource for you? Let's talk.
