Marketing Automation: Strategies and Tools for 2024

For most business owners, marketing is a lot of hard work with a lot of uncertainties regarding their companies’ futures. Thankfully, marketing automation exists to offload the heavy lifting companies need to advertise, send emails, and pursue other efforts so sales can start coming in.

The marketing automation industry is expected to reach over $13.5 billion by 2030, so companies risk getting left behind by waiting to take advantage of services such as those brought to you by Voiceflow. Let us show you the fundamentals of marketing automation and why you need to be next on board!  

What is Marketing Automation?

Marketing automation is a process that relegates marketing tasks to software rather than to human staff. This software will handle jobs on its own so companies can achieve milestones in marketing campaigns faster and without excessive spending. Marketing automation software works on repetitive tasks so it allows you to free up time on issues that matter more to you.

What is a Marketing Automation Strategy?

A marketing automation strategy is a game plan that automation software comes up with for your particular company in terms of marketing through web, email, and social media. The software ensures there’s effective marketing efforts across each step of the campaign. Here are some of the ways marketing automation plans a business strategy:

Email Marketing Automation

With marketing automation, emails can automatically be written and sent to recipients, whether they’re leads, potential buyers, subscribers, or business partners. All kinds of emails can be automated no matter the situation, from first subscribing to your newsletter to forgetting to check out on your website.

Social Media Marketing Automation

Social media marketing can also be automated by AI software so posts can automatically be published on Facebook, X, and other channels. Types of social media posts can include links to blog posts, website updates, and pre-written messages. Your AI agent can also schedule posts so a steady stream of content will be published at certain times of the week.

Content Marketing Automation

Like social media marketing automation, content marketing automation will selectively manage and publish content that you might want published on your own website. Depending on the amount of content in the pipeline, the automation software will make decisions on what kinds of content will be published and when. This type of content can include blog posts, news articles, press releases, interviews, stories, and more.

Benefits of Marketing Automation

You may already have ideas of how marketing automation might already be fruitful to businesses, but here’s are all the advantages this concept has for marketers and business owners:

1. Customers will always be addressed: When customers continue receiving messages and emails from your company, they know they’re being heard and acknowledged. Marketing automation ensures you never miss a chance to reach out to other people associated with your businesses.
2. Time and effort is saved immensely: With AI managing mundane and time-consuming tasks, you have more time and money to spare elsewhere, making the commitment to marketing automation efficient for all kinds of companies.
3. “Impossible” campaigns are always possible: Marketing automation allows you to devise marketing strategies that are sure to work by allowing the software to set up the workflow and send and publish content in a timely fashion.

eCommerce Marketing Automation Tools and Platforms

With the gold mine that is marketing automation, many companies have thrown their hat into the ring and now have helped hundreds of companies make money by marketing smarter. Here are 5 of the most popular marketing automation tools and platforms available for entrepreneurs:

How to Choose the Right Marketing Automation Software

It can be hard to make a sound decision on which marketing automation software to go with, as you likely don’t want to make a choice that you may later regret down the road. Here are some of the most important factors business owners look for in marketing automation software:

• Free trials: Many users want ample time to try all the platform’s features before they spend a penny on it. Most of the platforms mentioned above and many more, thankfully have trials that last for a limited time.
• Ease-of-use: The easier it is for owners to use, the more the owner can get done in a given amount of time. Complex systems might come with more features and more effective results, but many users without the patience are likely to give up.
• Flexible pricing: Users want to know what they’re getting is worth the subscription fee. Consider all the features you need in automation software and see how much companies that have all those features would charge you.
• Scalability: Users want their businesses to grow, so they also find it important for the software to keep up with the growth as it happens. This may include a high ceiling for monthly emails, CRM management, and analytics.

Adding Voiceflow to your marketing automation is like icing on the cake. With Voiceflow, you can create and deploy a website chatbot that can interact with visitors and automate potential leads, providing your marketing efforts with better results and additional means of converting sales! See all the ways you can level-up your marketing with Voiceflow by reading 5 powerful templates for AI automation agencies.