WhatsApp has become essential for businesses of all sizes. Whether you're a startup looking to streamline customer support or an enterprise aiming to integrate advanced functionalities, a WhatsApp chatbot can be a game changer.
This is where Voiceflow comes into play. Voiceflow is a powerful low-code platform that allows you to design, prototype, and deploy conversational experiences and AI agents with ease. Its intuitive, visual interface makes it accessible to non-developers while still offering the flexibility and depth to execute custom code required for more complex applications you would expect from an AI chatbot builder. With Voiceflow, you can rapidly iterate on your ideas and deploy your AI chatbot across multiple channels without needing to write extensive code. Best of all, you can build your and test your bot for free on Voiceflow.
But why stop at just designing a chatbot? Voiceflow’s robust integration options empower you to connect your chatbot to WhatsApp—a platform with over 2 billion users globally.
In this guide, we’ll show you how to connect your Voiceflow chatbot to WhatsApp using a third-party tool called FlowBridge. This method gives you way more control and customization, including rich media support like buttons and images—right inside WhatsApp.
Whether you're looking to provide better customer support or automate common queries, this setup is ideal for teams that want full flexibility from design to deployment.
Let’s break it all down step by step.
Looking to deploy with the help of a template?
If you're looking to build a chatbot on WhatsApp with some help, check out our templates and experts.
Before we dive in, here’s a quick summary of how the integration works:
Voiceflow isn’t just a drag-and-drop chatbot builder—it allows for deeply interactive conversational experiences. Instead of a static FAQ bot, you can build dynamic flows with logic, buttons, visuals, and natural language understanding.
FlowBridge acts as the glue between WhatsApp’s API and your Voiceflow assistant. It supports advanced features like multimedia messages and button interactions, making your WhatsApp bot feel polished and engaging.
If you don’t already have one, sign up at facebook.com. You’ll need this to access Meta’s business and developer tools.
Go to developers.facebook.com. This is where you’ll create your WhatsApp API application and manage tokens.
Copy this token and store it securely—it’s your key to integrating with WhatsApp!
Click Assign Assets > Select Apps > Find your app > Give full permissions > Save.
If you haven’t already, signup for Voiceflow. Voiceflow is the platform we will use to build an AI agent that can respond and interact with users on WhatsApp, as well as do advanced interactions such as integrating with other platforms such as ZenDesk or Shopify.
You’ll need:
Paste these into FlowBridge and click Create.
Follow the wizard:
You’ll be shown:
Copy both of these.
After verifying, look for the Messages toggle and enable it. This activates your chatbot on WhatsApp.
That’s it—you’re live!
A WhatsApp chatbot is an AI-powered virtual assistant that interacts with users through WhatsApp. It can automate customer service, answer FAQs, handle orders, book appointments, and more—all without human intervention.
No, but it depends on the method: Flowbridge requires little to no coding and is the easiest way to set up a chatbot. Voiceflow API requires advanced coding skills to build a custom backend.
Yes! A WhatsApp chatbot can automate responses, resolve FAQs, and escalate complex issues to human agents. Integrating with CRM and helpdesk platforms like Zendesk, Freshdesk, or Salesforce can further enhance support efficiency.
Yes, but you must follow WhatsApp Business API guidelines. Automated messages are allowed to send notifications, updates, and customer support. Promotional messages must adhere to WhatsApp’s opt-in policies.
If you’re looking to bring your chatbot into WhatsApp—and want the flexibility to include buttons, images, and custom logic—Voiceflow + FlowBridge is a powerful combo.
💡 Want a head start? Check out our free templates.
Or, book a free call with our team if you need help setting it up for your business.
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