A Wisconsin fan first, everything else second. His expertise ranges from breaking bots and ad campaigns, to social strategy and events. Sam can also give you the undisputed ranking of every cheese curd option in the Midwest.
A Wisconsin fan first, everything else second. His expertise ranges from breaking bots and ad campaigns, to social strategy and events. Sam can also give you the undisputed ranking of every cheese curd option in the Midwest.
A Wisconsin fan first, everything else second. His expertise ranges from breaking bots and ad campaigns, to social strategy and events. Sam can also give you the undisputed ranking of every cheese curd option in the Midwest.
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Money talks: How Sanlam Studios’ AI coach drives leads and financial literacy
They’re building an AI financial coach, powered by Voiceflow.
Sam Burns
Building your AI agents like products: A blueprint from POC purgatory to production
We all want to create genuinely useful AI agents. But there are myriad reasons why it’s still an ongoing challenge.
Sam Burns
How eSnipe automated 70% of their help center tickets with an AI-powered search agent
The company's more than 2,000,000 customers and 100s of product features meant a substantial number of user questions, resulting in a high ticket volume (average: 9,000 tickets/month).
Sam Burns
How The Home Depot Rapidly Scaled IVR User Testing
Learn how the Home Depot team scaled their IVR user testing from 12 to 300 in one week
Sam Burns
Flowcharts to Voiceflow: How WooliesX Reinvented Their Conversation Design Workflow
Flowcharts to Voiceflow: How WooliesX Reinvented Their Conversation Design Workflow
Sam Burns
How a Global Tier 1 Investment Bank Uses Voiceflow to Run More Efficient, Inclusive Conversational AI Design Reviews
Using Voiceflow to Run More Efficient, Inclusive AI Design Reviews
Sam Burns
How Trilogy automated 60% of their customer support in 12 weeks
Trilogy's journey to 60% AI ticket resolution in 12 weeks.
Sam Burns
How to build a web chat assistant that's truly helpful, according to CxD leader Hillary Black
Building a good web chat assistant is all about cutting the chit-chat and providing a more personalized experience.
Sam Burns
The art of presenting conversation design work
Nicholas Laing, Conversation Designer at JPMorgan Chase, shares his secrets for getting stakeholder buy-in.
Sam Burns
What Nike's chatbot taught us about conversation design best practices
Two conversation designers broke and rebuilt Nike's chatbot. The takewaay: user experience is everything.
Sam Burns
Multidisciplinary CAI teams are smarter and faster
Every organization should build a multidisciplinary team. So why don’t more try?
Sam Burns
How to prove the ROI of conversational AI through buyer journey mapping: Framework
Learn from Ayesha Saleem, CxD at Instacart, on how to prove the ROI of Conversational AI through Buyer Journey Mapping framework.
Sam Burns
How I used conversation design to get a job
Anyone can use a conversation experience to stand out on the job hunt.
Sam Burns
Experts share 3 expectations about LLMs to set with business stakeholders
Conversation design leaders from Salesforce, Intuit, Cisco, and U.S. Bank told us how get over this common hurdle.
Sam Burns
Why the dominant discourse surrounding LLMs needs to change
LLMs aren’t intended to replace human ingenuity. They’re simply tools that empower people to craft better content faster.
Sam Burns
Design and prototype production-ready conversational experiences with user personas
User Personas are a new way to clean up your canvas, making it easy to design different scenarios for the different kinds of users.
Sam Burns
How a few PayPal’ers tackled CXD’s most impossible divide
In most organizations, there’s a wall between the conversation design team and customer support. Here's how to remove that wall for good.
Sam Burns
From Hobbits to bots—lessons from Simon Mitchell-Wolf’s journey to CxD
How a passion for linguistics and fantasy novels led this leader to a career in conversation design.
Sam Burns
The best practices of conversation design
Having conversations can be hard. Designing conversations for VUI & chatbots can be even harder. Here are a few tips to get started.
Sam Burns
Breaking and rebuilding Nike's chatbot
Breaking bots is fundamental conversation design. Here's what happened when two pros tackled Nike's bot.
Sam Burns
Instacart's Ayesha Saleem shares her 5 best conversational AI practices
Here's how to prove the value of conversational AI.
Sam Burns
Curiosity and conversation beat any best practice
Don’t just be a conversation designer. Be a curious, conversational one.
Sam Burns
4 things you can do with Airtable and conversation design
Integrating an Airtable base with conversation design brings fresh opportunities to the canvas.
Sam Burns
4 tips for great conversational AI product management
Learn from Brian Smith, Conversation AI Design Product Team Manager at Intuit, on his 4 tips for great product management.
Sam Burns
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